What is "Doublespeak?" It's language that pretends to communicate but really doesn't. It's language that makes the bad seem good, the negative appear positive, the unpleasant appear attractive, or at least tolerable. Doublespeak is language that avoids or shifts responsibility, language that is at variance with its real or purported meaning. It is language that conceals or prevents thought; rather than extending thought, doublespeak limits it.
Doublespeak turns lies told by politicians into "strategic misrepresentations."
The power to label is a very important power.